Many of the guys who become my clients have a specific goal in mind, but many more see their target as being fit enough for their health and looks. There are definitely some who want to build muscle mass – though I’m not a bodybuilding trainer as my specialty – and the majority would say that weight loss is on their list. Still, throughout the length of my career, I’ve noticed a shift in what people want, and it really does involve a sharp movement away from the old “no pain, no gain” attitude.